iPhone 18 Pro Max
256 GB · Flipkart
₹1,79,900
Not a deal yet
A BestDiwaliDeals deep dive · 2021 → 2026
iPhone Deals Over the Years.
Five festive seasons. Two stores. One suspiciously loyal price.
₹79,900from ₹79,900 to ₹49,999
What last year’s ₹79,900 iPhone costs on Big Billion Days. Give or take a bank offer. Every. Single. Year.
Big Billion Days 2026 starts in
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Chapter 1
The ₹50K Law. It's not a coincidence. It's a pattern.
Scroll through five Big Billion Days. Watch where last year's base iPhone lands, every single time.
Launch priceBig Billion Days price
Every October, one number shows up.
Apple launches the new iPhone at ₹79,900. A year later, it walks into Big Billion Days and comes out somewhere around ₹50,000. Five years running.
2021: iPhone 12 at ₹49,999.
The one that started it. ₹30,000 off, eleven months after launch.
2022: iPhone 13 at ₹49,990.
Announced at ₹49,990. Demand pushed it past ₹56,000 mid-sale. Classic.
2023: iPhone 14 at ₹49,999.
₹49,999. Again. At this point it's a tradition, like diyas and dry fruit boxes.
2024: iPhone 15 at ₹54,999.
₹54,999 listed, lower with card offers. The Law bends. It doesn't break.
2025: iPhone 16 at ₹51,999.
₹51,999 with a card offer, if you got one before stock ran out.
2026: the Law meets its biggest test.
Apple just raised the iPhone 17 from ₹82,900 to ₹99,900. To land in the ₹50K zone this Diwali, it would need to lose about half its price. Stay tuned.
₹51,397
Average first-Diwali price
Last year's base iPhone, 2021–2025
36%
Typical discount off launch
From ₹79,900, every year
±₹5,000
Widest miss from ₹50,000
Five for five inside the zone
₹28,503
What a year of patience saved
On average, before card offers
Chapter 2
The Slide. Year one is the big drop.
Every iPhone starts at ₹79,900. The first Diwali takes about ₹30,000 off. After that, the slide slows, and once Apple stops making a model, stock dries up and prices can even creep back.
iPhone 13 (best festive price that year)Other iPhones
Lowest festive price we could verify each year, on either store. Gaps mean no reliable report. The iPhone 13’s 2023 price was reported as about ₹40,000.
Year 1
−₹30K
The Big Billion Days drop. Consistent enough to plan your life around.
Year 2
−₹10K more
iPhone 12 hit ₹38,999, the iPhone 13 about ₹40,000, the iPhone 15 ₹46,999.
Year 3
¯\_(ツ)_/¯
Stock thins out after a model is discontinued. The iPhone 13 went back up to ₹45,999 in 2024.
Chapter 3
The Pro Plunge. Pros finally joined the party.
Until 2024, Pro iPhones barely got a festive discount. Then the iPhone 15 Pro showed up at ₹99,999. A year later, the iPhone 16 Pro did ₹69,999. That’s 42% off launch, for a Pro.
Big Billion Days priceLaunch price (the whole track)
iPhone 15 Pro · BBD 2024
−26% off launch
₹1,34,900 at launch
iPhone 16 Pro · BBD 2025
−42% off launch
₹1,19,900 at launch
iPhone 16 Pro Max · BBD 2025
−38% off launch
₹1,44,900 at launch
The mind-bender
In 2025, a Pro cost ₹20,000 more than a base iPhone did in 2021.
iPhone 16 Pro at ₹69,999 vs iPhone 12 at ₹49,999. Four years, one tier up, ₹20K apart.
The ₹69,999 price needed a card offer, and on day one a ₹5,000 early-access pass (knocked off at checkout). Stock was limited.
Chapter 4
Flipkart vs Amazon. Same phone. Same week. Different energy.
Where we could find both stores' prices for the same iPhone in the same season, Flipkart's headline was lower every time. Amazon's edge: fewer passes, fewer checkout surprises.
Flipkart (Big Billion Days)Amazon (Great Indian Festival)
Flipkart 5—0 Amazon
iPhone 14 · 2023Flipkart cheaper by ₹12,000
₹49,999₹61,999iPhone 13 · 2023Flipkart cheaper by ₹10,999
₹40,000*₹50,999iPhone 16 · 2025Flipkart cheaper by ₹14,991
₹51,999*₹66,990iPhone 16 Pro · 2025Flipkart cheaper by ₹4,991
₹69,999*₹74,990iPhone 16 Pro Max · 2025Flipkart cheaper by ₹4,991
₹89,999*₹94,990
* Flipkart’s headline price already took a card offer off; Amazon’s is before card offers, which were usually smaller. “About” means the price was reported as roughly that. Exchange offers are never included.
Chapter 5
Always a month before Diwali. About 32 days, on average.
The festive sales open between late September and early October, roughly a month before Lakshmi Puja. This year: 8 October on Amazon, 9 October on Flipkart, 31 days before Diwali.
Sale opens Diwali
Chapter 6
The Drama Files. Every sale has a plot.
2021
The ₹50K era begins.
Big Billion Days puts the iPhone 12 at ₹49,999, just 11 months after it launched at ₹79,900. A ₹30,000 haircut for anyone who could wait a year.
Sources: The Hans India, Oct 2021
2022
₹49,990. Then it wasn't.
The iPhone 13 is announced at ₹49,990. Demand goes wild, the price climbs past ₹56,000 during the sale, and some orders get cancelled. Flipkart says most orders were delivered. Not everyone's convinced.
Sources: Gizmochina, Sep 2022, TechRadar, Sep 2022, Tech Times, Sep 2022
2023
Passes. For a sale.
The iPhone 14 lands at ₹49,999 (the Law holds). Flipkart also sells ₹1,999 special-access passes for iPhone 14 Plus deals, and they mostly sell out.
2024
A Pro joins the party.
For the first time, a Pro gets a proper Big Billion Days price: the iPhone 15 Pro at ₹99,999, ₹89,999 with offers. The iPhone 15 sits at ₹54,999.
Sources: Smartprix, Sep 2024, LatestLY, Sep 2024
2025
₹69,999 for a Pro. Terms and conditions apply.
The iPhone 16 Pro hits ₹69,999, but the best price needs a ₹5,000 early-access pass. The iPhone 16 is advertised at ₹51,999, is reported sold out within a minute, and shoppers say they saw ₹69,999 at checkout.
Sources: Digit, Sep 2025, Goodreturns, Sep 2025
2026
Plot twist: Apple raises prices.
Right after the iPhone 18 Pro launch, Apple India raises the iPhone 17 from ₹82,900 to ₹99,900, the iPhone Air from ₹1,19,900 to ₹1,49,900 and the iPhone 17e from ₹64,900 to ₹79,900. Can the ₹50K Law survive?
Sources: Beebom, Sep 2026, IBTimes India, Sep 2026
Chapter 7
The meme desk. Made in-house. Send them to the family group.
Buying the new iPhone on launch day for ₹79,900
Buying the same iPhone a year later at Big Billion Days for about ₹50,000
The ₹49,999 Cinematic Universe
- Phase 1 · iPhone 12₹49,999
- Phase 2 · iPhone 13₹49,990
- Phase 3 · iPhone 14₹49,999
- Phase 4 · iPhone 15the one with the plot hole₹54,999
- Phase 5 · iPhone 16₹51,999
- Phase 6 · iPhone 17releasing 9 Oct???
Expectation
iPhone 13 for ₹49,990 🥹
Reality
₹56,000-something. And “your order has been cancelled.” 🫠
POV: iPhone 16 at ₹51,999. Sale goes live.
*refreshes 47 times*
“Out of stock.”
Me: it's been 58 seconds 💀
Beta, naya iPhone? Kitne ka liya? 👀
*smiles in Big Billion Days*
“Paid ₹5,000 for a pass… so I'd be allowed to pay ₹69,999 for an iPhone 16 Pro.”
Worth it? Honestly, kind of.
Apple, every year: new iPhone out, last year's gets cheaper
Apple, 2026: iPhone 17 goes from ₹82,900 to ₹99,900. Up. 😶
Chapter 8
Guess the Diwali price.
Five real prices from five years of sales. How sharp are you?
Question 1 of 5
Big Billion Days 2021. The iPhone 12 (launched at ₹79,900) went for…
Hint: 11 months after launch
Chapter 9
The Chai-o-meter. Prices, in units that matter.
₹49,999 is
3,333
cutting chais
That's one a day for 9.1 years. At about ₹15 each.
Chapter 10 · Live
2026: the story so far. Updated every morning at 7.
Apple raised prices this September. iPhone 17e: ₹64,900 → ₹79,900. iPhone 17: ₹82,900 → ₹99,900. iPhone Air: ₹1,19,900 → ₹1,49,900. Here’s where every iPhone stands today, before the sales start. Tap a bell and we’ll ping you when it drops.
The big question
Will the ₹50K Law survive 2026?
The iPhone 17 (256 GB) is ₹99,900 today on Flipkart. To land at ₹50,000, it needs 50% off. The biggest first-Diwali cut we’ve seen on a base iPhone was 37%.
iPhone 18 Pro
256 GB · Flipkart
₹1,64,900
Not a deal yet
iPhone 17 Pro Max
256 GB · Flipkart
₹1,49,900
Not a deal yet
iPhone 17 Pro
256 GB · Flipkart
₹1,34,900
Not a deal yet
iPhone 17
256 GB · Flipkart
₹99,900
Launched at ₹82,900
iPhone 17e
256 GB · Flipkart
₹64,900
Not a deal yet
iPhone 16 Pro Max
256 GB · Flipkart
₹1,34,900
Launched at ₹1,44,900
iPhone 16 Plus
128 GB · Flipkart
₹79,900
Not a deal yet
iPhone 16
128 GB · Flipkart
₹69,900
Launched at ₹79,900
iPhone 16e
128 GB · Flipkart
₹59,900
Not a deal yet
iPhone 15 Pro Max
1 TB · Flipkart
₹1,99,900
Not a deal yet
Every model, every storage, both stores: open the iPhone tracker ›
iPhone deals live right now. Scored 6+ this morning.
Chapter 11
The receipts. Every number on this page, sourced.
Prices are the headline prices reported at the time of each sale, for the base storage. Some already include a card offer (marked); exchange offers are never included. Launch prices are Apple India's.
| Sale | iPhone | Festive price | Launch price | Off launch | Source |
|---|---|---|---|---|---|
| Big Billion Days 2021 | iPhone 12 64 GB | ₹49,999 | ₹79,900 | 37% | The Hans India, Oct 2021 |
| Big Billion Days 2022 | iPhone 13 128 GB | ₹49,990 | ₹79,900 | 37% | Gizmochina, Sep 2022, TelecomTalk, Sep 2022 |
| Big Billion Days 2023 | iPhone 12 64 GB | ₹38,999 | ₹79,900 | 51% | Business Today, Oct 2023 |
| Big Billion Days 2023 | iPhone 13 128 GB | ₹40,000about | ₹79,900 | 50% | Oneindia, Oct 2023 |
| Big Billion Days 2023 | iPhone 14 128 GB | ₹49,999 | ₹79,900 | 37% | IBTimes India, Oct 2023 |
| Great Indian Festival 2023 | iPhone 13 128 GB | ₹50,999 | ₹79,900 | 36% | India.com, Oct 2023 |
| Great Indian Festival 2023 | iPhone 14 128 GB | ₹61,999 | ₹79,900 | 22% | India.com, Oct 2023 |
| Great Indian Festival 2024 | iPhone 13 128 GB | ₹45,999 | ₹79,900 | 42% | Business Today, Sep 2024 |
| Big Billion Days 2024 | iPhone 15 128 GB | ₹54,999 | ₹79,900 | 31% | LatestLY, Sep 2024 |
| Big Billion Days 2024 | iPhone 15 Pro 128 GB | ₹99,999 | ₹1,34,900 | 26% | Smartprix, Sep 2024 |
| Great Indian Festival 2025 | iPhone 15 128 GB | ₹46,999 | ₹79,900 | 41% | PCQuest, Sep 2025 |
| Big Billion Days 2025 | iPhone 16 128 GB | ₹51,999incl. card offer | ₹79,900 | 35% | Goodreturns, Sep 2025, Goodreturns, Sep 2025 |
| Great Indian Festival 2025 | iPhone 16 128 GB | ₹66,990 | ₹79,900 | 16% | Digit, Oct 2025 |
| Big Billion Days 2025 | iPhone 16 Pro 128 GB | ₹69,999incl. card offer | ₹1,19,900 | 42% | Digit, Sep 2025, Goodreturns, Sep 2025 |
| Great Indian Festival 2025 | iPhone 16 Pro 128 GB | ₹74,990 | ₹1,19,900 | 37% | Goodreturns, Sep 2025 |
| Big Billion Days 2025 | iPhone 16 Pro Max 256 GB | ₹89,999incl. card offer | ₹1,44,900 | 38% | Digit, Sep 2025, Goodreturns, Sep 2025 |
| Great Indian Festival 2025 | iPhone 16 Pro Max 256 GB | ₹94,990 | ₹1,44,900 | 34% | Goodreturns, Sep 2025 |
Festive prices move during a sale (sometimes by the hour) and stock runs out, so treat these as the headline numbers shoppers saw, not a guarantee anyone got them. Diwali dates are Lakshmi Puja. Sale dates are when each sale opened to everyone; members usually got in a day early. Researched September 2026.
Don’t pay ₹79,900. Pay attention.
We check every iPhone on Flipkart and Amazon at 7am, and ping you when the one you want gets cheaper.